BAI ban means children will not be targeted by junk food ads

-   Deirdre Clune MEP

Fine Gael Senator Deirdre Clune is welcoming the Broadcast Authority of Ireland’s decision to ban the advertising of foods which are high in fat, sugar or salt during children’s television programming. These restrictions of advertising will begin on September 2nd. In addition to this, the BAI has also decided to curb the volume of advertising of these foods during general programming.  

“This was a necessary and positive step from the BAI, it is clear that in Ireland and in the Western World generally, we have a serious problem with obesity.

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