Common sense approach should continue to apply to responsible sale of zero alcohol products – Clendennen

Ambiguity around the sale of non-alcoholic products can be avoided through responsible retail practices, a Fine Gael TD has said.

Fine Gael TD for Offaly, John Clendennen has cautioned against kneejerk regulation, but stressed the importance of a measured and balanced conversation around the sale and marketing of zero alcohol products.

Deputy Clendennen said: “I acknowledge the growing availability of zero-alcohol products and their benefits, particularly for those seeking to socialise without alcohol. However, it’s important not to overreact to anecdotal cases of children being served non-alcoholic beers in their local pubs. This could lead to needless bureaucracy for retailers and publicans.

“This is not an issue that, in my time as president of the Vintners’ Federation of Ireland (VFI), came to my door as a major concern. Packaging clearly states zero alcohol related products as an over eighteens’ product.

“I fully support the sale of zero-alcohol products and their role in encouraging more moderate consumption, but I also do acknowledge concerns of their use as a loophole for circumventing alcohol advertising restrictions. While there are examples of brands promoting their alcohol-free ranges during restricted hours or at sporting events, the issue merits monitoring rather than immediate legislative action.

“There’s a very positive story here. Zero alcohol products give people more options, allow for safer socialising, and have been well received in Ireland whilst alcohol consumption continues to decline. That momentum shouldn’t be lost in over-regulation.

“Let’s continue to respect the spirit of what zero-alcohol products aim to achieve but remain vigilant that they’re not exploited. There is an important role in practicing responsible retailing and advertising. Any future changes to the law should be based on evidence and broad engagement and not isolated incidents.”